GMV’s spinout company Cinegi Media has been awarded a grant by Arts Council England to test how a digital distribution service can bring arts and cultural content, alongside BFI programming, to new and wider audiences as a shared experience in non-traditional venues and in places offering limited arts infrastructure and engagement.
Cinegi Arts&Film will be a public benefit version of the Cinegi service. It will use a version of the Cinegi platform which provides the secure, digital distribution of filmed media for public exhibition, enabling venues of all kinds, from village hall to pub, from arts centre to high street pop-up, in towns and remote villages to become ’cinemas’.
The aim is to have the Cinegi Arts&Film service available for screenings in the early winter this year with a catalogue of filmed theatre, music and dance from major arts companies to smaller organisations, alongside BFI programming.
The project will test and research the extent to which new and more diverse audiences are reached, new networks of local screening venues are established, the key success factors in achieving that, and how audiences are engaged by different types of content.
GMV welcomes the opportunity that this service will offer to arts content owners to explore the potential of extending their audience reach through the public screening of digital versions of their work and possibly building new revenue streams for the future.
