Business models for filmed performance

‘Event cinema’ revenues have grown by 35% over the past two years. But is it only the big players who will reap the rewards? And what are the other opportunities beyond the cinema?

We believe that smaller, regional and touring companies can also benefit from the new opportunities offered by different digital channels, reaching new audiences and earning new revenues. However, it’s important to develop an appropriate business model first and test the assumptions before embarking on the journey.

Our business model template for filmed performance – developed with Miracle Theatre as part of a Digital R&D Fund for the Arts project – was created to help make decisions about the financial implications of producing digital theatre. It is free to use.

Need a little more help? We can advise on developing a business model that works for you, including:

  • Structuring the production (including ‘enterprise’ subsidiaries and ‘special purpose vehicles’)
  • Identifying key partners and distribution platforms and channels
  • Working with multiple rightsholders and producers
  • Accounting for intellectual property and other intangible assets 
  • Calculating profit & loss for filmed media products

Contact us for further details on how we can help you use filmed performance to reach new audiences and realise the promise of digital.

Digital R&D Fund Lottery Logo

The creation of the business model template for filmed performance was part of the Live and Digital project, which was supported by the Digital R&D Fund for the Arts - Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England. Project partners also included Falmouth University and Dogbite.